26 Jan ‘Field Guide to Sponsored Films’

YEAR 2017
RUN TIME 90 minutes
MICHIGAN PREMIERE

Self-described meta-archivist Rick Prelinger has spent years collecting, cataloguing and digitizing tens of thousands of ephemeral films that span the spectrum of genre and purpose but together speak volumes about America through its audio-visual past. San Francisco-based Prelinger has become something of a fixture on the Detroit scene in recent years, visiting the city with archival projects such as “No More Road Trips!” and “Lost Landscapes.” This latest program draws on his book “The Field Guide to Sponsored Films,” which details 465 U.S. films “made to sell, train, promote, advocate and convince.” On the occasion of their partial release for free and unlimited use by the National Film Preservation Foundation in partnership with the Library of Congress, Prelinger Archives, the Internet Archive, and other archives around the country, this program features a handful of entertaining selections from that trove. It arrives in Detroit just following its premiere at the Alamo Drafthouse in San Francisco.