About the film
Even though the company shut down in 2008, Polaroid maintains a devoted cult of followers who can’t get enough of the film that allows images to develop, as if by magic, right before our eyes. Willem Baptist’s gorgeous, affectionate documentary introduces us to a quirky collection of enthusiasts who are keeping the dream alive in their own way, such as the group of fans who bought the last working Polaroid factory and the engineers trying to recreate the lost formula. We also meet an artist who takes her last original Polaroid stock to the California desert for a photo shoot; the New York editor who wrote a book about Polaroid’s history and tries to capture his relationship with his son with his instant camera; and a Japanese girl who first discovered the magic of Polaroid in Tokyo. Metro Detroit premiere.